Since Enter the 36 Chambers, the Wu Tang Clan and, later, Wu affiliates, have been like a guerilla hip hop army. The Wu Tang “brand,” the name recognition, is an immense power source, legitimizing everything from Wu Wear to the least-recognized (or critically respected) Wu affiliates. And don’t think for a minute the RZA didn’t know damn well what he was doing. To build a brand, you don’t only need a product: need to create the brand itself. Music was the product, the Clan was the brand, and the remix was the tool that built it.
I’ve mentioned before that at the Wu Tang Clan’s inception, the RZA made a straightforward demand of the group: give him 5 years. 5 years with the RZA leading the group – in terms of production and business decisions – and afterwards each could proceed as he saw fit. In exchange, he promised victory. By the time his term was up, the Wu Tang Clan would dominate the hip hop world. And, oh, did he deliver. In 1993, Enter the 36 Chambers lit the underground hip hop scene and eventually grew like a wildfire. Having legitimized the crew as a force in hip hop, subsequent solo albums flaunted the depth of the Clan’s lineup and made the pop charts. By 1997, Wu Tang Forever was feverishly anticipated and debuted at number one.
So what does all this have to do with remixes? Think about this: the Clan could easily have released an album like 36 Chambers and used that as a jumping-off point for various independent solo careers. Some may have been successful, some not. Alternatively, they could have continued to release posse albums, each of the individuals subduing their unique styles and personalities for the greater good of the group. Instead, they developed a loose affiliation, put out solo projects, rapped on each other’s solo projects, overlapped everything they did, got in fights with each other, did their own thing, and through it all maintained the integrity of the name of Wu Tang.
The thing that kept the Wu Tang Clan unified in the public eye during the first 5 years was the remix. It was the glue that bonded all the different projects. The “Method Man Remix” appeared on Tical, the first of the post-36 Chambers solo releases. It was a remix of the track on the 36 Chambers and, as such, displayed Method Man’s Clan affiliation. If it hadn’t been for that, Method Man might have been seen by the public primarily as a solo artist, who had merely been involved in some group project the previous year. The fact that other Wu Tang members featured all over this, and subsequent, Wu Tang solo projects is the other main factor in maintaining that brand solidity that RZA perfected.
Another outstanding example of this tactic is the “Can It All Be So Simple Remix” from Raekwon’s Only Built 4 Cuban Linx, the second Wu Tang solo release. It performed exactly the same function as the “Method Man Remix” had on Tical.
This isn’t to say that the Wu Tang Clan didn’t also use the remix in much the same way that everyone else did; that is, to get the name out there and collaborate with different artists. One stellar example of rappers featuring on remixes of other groups’ hits is the 1994 Wu Tang remix of SWV’s hit, “Anything,” which helped propel them into a mainstream that hadn’t necessarily been paying attention to the development of the hardcore hip hop aesthetic.
Not only did the Wu Tang Clan and, particularly, the RZA, make savvy business use of the remix format, they also helped to define it. For the RZA, a remix was a re-imagining of how a track could have gone, an alternative that had enough potential to deserve its own place on an album (think “Brooklyn Zoo” and RZA’s interpretation “Brooklyn Zoo II” on ODB’s debut solo album Return to the 36 Chambers).
The myriad ways in which the concept of a beat could be manipulated, the different interpretations different rappers or different verses could bring to a track: these elements were what the Wu Tang Clan explored through their 90s remixes. A good business move, and a creative artistic approach to the music. These are what place the Wu Tang Clan at #2 in the charts of the hip hop remix. And sometimes they’re #1: both the RZA and Puff Daddy remixed a version of Method Man’s “All I Need” (Tical, 1994) with Mary J. Blige after the album dropped, but the RZA’s version was the one that reached #3 on the charts and won a grammy (yes, we posted this already this week, but it’s worth repeating in context).