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MIXTAPE MONDAY: Mad Decent Monday Edition

16 Aug

If record labels were elementary school students, Mad Decent would have the most interesting “what I did on my summer vacation” presentation. Between quadrupling their annual Block Party and releasing mixtapes weekly, Diplo and family are doing big things before they pack it up and move to Los Angeles. Here are two recent mixtapes from up-and-coming talents on the label.


Like MIA and Santigold before her, Maluca‘s Mad Decent mixtape serves as her entree onto the underground scene. While those two found Wes Gully behind the boards, Maluca’s China Food is expertly mixed by Paul “The Other Pauly D” Devro with a “past, present and future” theme in mind.

China Food fills the void left after we heard the fiery merengue of last year’s “Tigeraso” but not much else from the Dominican chanteuse. Between samples of “Fire” and “Harder, Better, Faster, Stronger” are house-inflected tropical tunes like “Jungle Violento” and “Loca.” Devro curates one helluva tape, letting Maluca flex her Kelis muscles on the moody “Hector” and “Flourescent Beige.” Definitely cop this one, for the low, low price of your email address.


Along with moombahton, this summer has been defined by the resurgence of noise pop, especially the sun-soaked and weed smoke variety. Bands like Wavves, Best Coast, and Surfer Blood have led the way with fuzzed-out pop songs that hint at nostalgia and beach vibes. Po Po (brothers Zeb and Shoaib) mine similar territory for Mad Decent.

This summer mixtape, originally recorded for their tour with Sleigh Bells, showcases the experimental garage rock the duo is known for. While most of the tape is noisier and less complete than first single “Bummer Summer,” it’s still a good placeholder until their fall debut drops.

The Mad Decent Block Party on July 31st is the end of the hipster movement.

22 Jul
The Crowd Surfing Michael Vick Dog and Booty Obsessed Elmo,
maybe the two biggest names announced for the Mad Decent Block Party
If Michael Wadleigh were directing this story, the 3rd Annual Mad Decent Block Party on July 31st, the hipster generation’s last stand, would end the way Woodstock did. However, instead of Jimi Hendrix playing the “Star Spangled Banner,” it would be the self proclaimed “Philly Club King” and likely the movement’s closest performer on a level comparable to Hendrix, DJ Sega crushing his own remix of the national anthem in the same manner Jimi did, however, this one would be done behind the turntables, head nodding in time to the beat, blunt hanging askew out of the corner of his mouth, with the song that defines the nature and purpose of our nation being taken into avenues and corridors it likely never expected to reach. 
The hipster movement is dead. Just like the hippies before it, the most mainstream accessible and luckiest acts in the movement made it big, cashed out, and became superstars everyone could enjoy. As well, there are perpetual favorites too, the acts that everyone hopes make superstardom one day, because they’re entirely responsible for some of the best songs and defining moments that allowed the movement’s development. On July 31st, on a few blocks in Philadelphia, let’s all take a serious look at ourselves and a serious look at these performers. Let’s all hug each other, let’s all remember the times we shared, the moments we enjoyed, and what brought us together. Because it’s gone. It’s on the soundtrack to Jersey Shore. It’s the background music in video games. It’s number one on the Billboard charts, and it’s #1 on the President of the United States’ iPOD. These days, it’s certainly no longer the domain of the hearts and minds of awkward, creative, technologically enhanced and socially wandering misfits, but it’s the music that informs the world.
Let’s also give credit to Diplo. Much of what became the hipster movement we couldn’t have had without him. He co-opted, co-mingled, resurrected, invigorated, involved, mashed up and reheated many of the world’s most unique and disparate local trending melodies into international champion sounds. Bmore club, Baile funk, Dirty South crunk, Dubstep, and the list goes on and on. Smelly girls and boys with phenomenally terrible beards would never have a clue of who K.W. Griff, Scottie B, Blaqstarr, M.I.A., Rusko, the Paper Route Gangstaz, the entire Brick Bandits crew and so many more were without him and the Mad Decent imprint. From such humble beginnings with DJ Low Budget and the Hollertronix parties to the likelihood of rocking 20,000+ screaming EDM maniacs at the upcoming Electric Zoo Festival, the idea of seeing this man dropping legitimate sound bombs of musical delirium while hanging out on a South Philly street corner in front of a mausoleum was once expected, but is now incongruous with the level of the man’s fame and legend.
And ultimately, that is why this is the end. It is now time for the rest of the universe to become enraptured by what we held near and dear. This block party, complete with a relaxed social atmosphere, local families and bizarre interlopers mixing and sharing and being happy together without threat of crime, is an ideal universe. Hipsters, a culture of people largely defined by eschewing financial gain for personal satisfaction and a self-defined harmony, for a significant era lived and thrived in that ideal. However, the bottom fell out of the economy, mommy and daddy had to pull the purse strings, and in many cases, an entire generation remembered those college diplomas sitting on the wall collecting dust, and used them to *gasp* get jobs, be useful in a traditional sense, and hopefully use the ethos of their era to influence the direction of the next generation.
From Nadastrom to the Death Set, to the Brick Bandits to Paul Devro and Brendan Bring’em to those they directly influenced like Maluca, Po Po, Bosco Delray, and the mysterious Toadally Krossed Out, this is the end of yet another renaissance era. Let’s bask in it’s memory, and revel in its ultimate success.
JULY 31st. Philadelphia. 12th & Spring Garden. 2-8 PM.
FREE FOOD & DRINKS. ALL AGES FUN FOR THE WHOLE FAMILY.
If this movement defined you, raised you, and allowed you to truly discover and enrich your life, come join me and let’s celebrate.

SHIT I’M DIGGING THIS WEEK

28 Jan

Looking forward to 2010 profiles…Maluca and the start of the Latin/Freestyle invasion

1 Dec


Diplo sure does have a lot of talented and uniquely attractive ex girlfriends with strong and unique senses of style to use to paint the canvas of his forward thinking musical universe. Following in the line that leads from M.I.A. out of the Mad Decent laboratory, 21-year old Dominicana Maluca is part of Diplo’s attempt to always be a step ahead of a step ahead. In rapping over a sped up merengue track that does nothing more than, alongside the expected smash that Laidback Luke and GIna Turner’s Nouveau Yorican combo will be, portent the imminent and full on return of freestyle. “El Tigeraso” is easily the candidate to be the one of the most dance friendly underground tracks of 2010, and the clarion call to what will be the the smash after next, the specialty of Mad Decent.


El Tigeraso
http://mediaservices.myspace.com/services/media/embed.aspx/m=100908184,t=1,mt=video
MALUCA | MySpace Music Videos

Be aware that Afrobeat, UK 2-step and a more soulful take on dubstep are actually up next. The hottest remixes and underground hits of 2009 have almost all featured sounds that would make you believe that DJ Yella and Dr. Dre got in the lab and remade “Before You Turn Off The Lights” for a slightly belated 20th anniversary of the World Class Wrecking Crew record, or just a confirmation that pretty much everybody has an enormous soft spot for Fela Kuti. But what for the dancing? What for the face melting? What for the sweat inducing? It amazes me that this hasn’t already happened. Maybe it’s a fear of partner dancing? Maybe it’s a belief that hipsters don’t have double jointed hips that can REALLY sway in time to the music? Whatever the fear, Diplo, and his newest charge Maluca, have come to the rescue, and are now fully prepared to start and lead the dance.

This actually marks the third or fourth time in his relatively brief career that Diplo has completely upset the concept of what underground, trending into mainstream dance parties can aspire to become. He’s the man responsible for, as an example, Bmore club master K.W. Griff seeping onto dance floors worldwide. Ultimately he’s the man responsible for the mind expansion process of the average underground DJ. Note I state “average,” as Mad Decent is so well marketed as being “strange” and “odd,” to non-scenesters that Diplo merely doing what is at the extremely creative bottom of the urban underground, when put on the map by him, becomes new, intriguing, and ultimately, important.

Maluca is next because she represents something greater than herself. Yes, she provides the requisite and completely stereotypical sass, excitement and attitude necessary to be an entertaining re-entry for the ears of the mainstream universe into the concept of Latin tinged electro. But updating the concept with a fuller embrace of hip hop from the female perspective is absolutely entertaining, and WILL win.

When precision marketing meets excellent musical composition and execution, it’s a powerful, powerful combination. If you’re not aware of Maluca, or even more so, Maluca’s sound, do so. Everything old is new again on the underground.