2010 has been a banner year for hip hop. Kanye West’s My Beautiful Dark Twisted Fantasy (while being the topic of great debate regarding it’s rating as a release), is undoubtedly the most hyped album in hip hop history, hype that has cut across universal lines and in its release signifies that hip hop has arrived as a vital art form in understanding the nature of the universe. Even more powerful than what Kanye has done, is the work of his mentor, his “big brother,” Shawn “Jay-Z” Carter. In signing a 360 deal with Live Nation, he is alongside a select handful of artists at the forefront regarding the nexus of media and culture, iconic individuals serving as touch points and aggregates for society. As a rap artist reaching that point, it is an important milestone for hip hop. Decoded, with a terrific ghostwriting assist from Dream Hampton, in 300 pages is ultimately the biography and reflection on the focused path to success for the emcee is a victory not just for Jay-Z the man, but again a definitive milestone on the journey of hip hop from bodega to block party to boardroom to bombastically blaring from stadium speakers. Jay-Z was born where hip hop was born, and in his career has experienced, touched or caused every major route of development for the genre. This book is not just Jay-Z, this book is hip hop, and dare I say the first truly important music tome of the 21st century.
It has been oft reported that Jay-Z had great trepidation about releasing such a book, and had turned down a plethora of similar offers to write it in the past. Upon finishing the book, his reasoning is perfectly understandable. From his days as a hustler to the day he met Oprah Winfrey, Shawn Carter has always been an intense and reflective perfectionist. It’s pretty much the reason he’s been a perpetual success story, the fact that he refuses to succumb to mediocrity or mere greatness. Many emcees have had terrific success in the literary genre as writers and subjects of volumes. However, their success was just that. Terrific. Jay-Z wants to stand alone at the top, to rise above greatness, to be a paragon for a culture that defines his life. We learn in the book about Jay’s life that he’s always been a solo act. Yes, he’s depended upon networks to advance his talents, but, ultimately, the engine has always been him. This compulsive desire would only allow for a book to be released at the point of his career that he has achieved. With a 360 deal with Live Nation, he is completely the master of his own domain. He owns and profits from his thoughts, his beliefs, his concepts and his power as a human being. He is beholden only to his own desire for greatness, a place that many aspire to reach, but few ever completely grasp. Now a fully realized man and a true victor against society, he can pause and truly reflect.
If a fan of hip hop music, buy this book. Jay’s legacy as a rapper will be his skill in lyricism and his learned, cold and calculated business acumen, and it is completely, as the book’s title states, decoded. Lyrically, there are allusions here to meter and syllabic emphasis that are the building blocks of rhyming passed down through the generations. Jay as a protector of the culture smartly never revealed these in public, but hip hop is at a different place now, and in order to be a steward of a genre that has become nearly bastardized by the millions of wanna be performers of the craft who carpetbag the genre for gain, but in doing so rape the legacy of the skills required to have permanence, he has to give up the goods. Also contained within the pages of this massive yarn is the saving grace for hip hop’s future. Creativity, marketing, brand management and notes on self-reliance and socially acceptable behavior are all presented.
This is the story of Jay-Z’s Horatio Alger style hard knock life and like Cee-Lo Green once named an album, his “perfect imperfections.” Jay-Z’s golden years as an emcee have been more about preserving the legacy of hip hop than anything. Just as Jaz, Big Daddy Kane, Damon Dash, Notorious B.I.G., 2Pac, Russell Simmons and Lyor Cohen groomed him, Jay-Z has significantly aided the career progressions of J. Cole, Drake, Wale, Jay Electronica, Rick Ross and so many more. In this book, he opens up himself to the entire rest of a cosmos likely either birthed into or transformed by hip hop culture. In his life, words, rhymes and success there are answers that can guide a world culture now largely defined by rap music.
Much like Jay-Z’s career, hip hop started out with a Reasonable Doubt regarding it’s success and influence. Now, it’s the Blueprint for the universe. To quote Dead Prez, this book, and now this life, is “bigger than hip hop.”