Fiona Bloom is a friend to music and known within industry circles for her far reaching Bloom Effect blog and career with multiples of highlights and platitudes. With enough industry experience to know exactly who and what she’s talking about, the PR/Marketing/Promtion wizard has set a solid standard for having a solid ear to what’s bubbling up on the international underground. Every year before SXSW, Fiona sets forth to go through the massive list of artists appearing at SXSW, and with precision, chooses the “Severe 70” artists for those attending the conference to watch out for. and this year includes a favorite of our site like Mad Decent signed Dominicana chanteuse Maluca, as well as the UK’s VV Brown, and classic faves like Exene Cervenka and Cheap Trick. The list cuts a broad and intelligent swath across genres, and serves as a great touch point for those NOT going as well, as, if you’re in any way enamored with what’s next in music, you have enough quality content to last until, well, next year. If going to SXSW, or if feeling that TGRI’s fairly comprehensive coverage of underground styles isn’t enough, let this be your introduction to the only the best of the best. As a party we are throwing again soon was called, the list is indeed “All Killer, No Filler.” Enjoy.
FIONA BLOOM’S SXSW 2010 SEVERE 70!
For more information on Fiona Bloom, as well as her fun Efficacy project, visit any of the following links:
http://www.twitter.com/fionabloom
http://www.thebloomeffect.com/blog
http://www.thebloomeffect.com
http://www.youtube.com/fionab12
http://www.linkedin.com/fionabloom
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