2010 was the year that the internet imploded. Man gained mastery of the medium, and in the case of the music industry, the deluge of content caused record sales to plummet, and micogenres like our beloved moombahton to be invented, develop, replicate and almost reach the mainstream without a commercial release. Of note as well is the development of mixes and mixtape culture. With the advent of Soundcloud, mixtapes and mixes reached a fever point in 2010. Every DJ has them, and dependent upon genre, they usually feature almost precisely the same content and are a case of sound and fury, ultimately signifying nothing. Save one.
In February 2010, I stated that Dirty South Joe and Flufftronix’s melodic, slow tempo “Luvstep” dubstep compilation “will make everyone fall in love with dubstep. Really. Even you. Yes you… Dirty South Joe and Flufftronix’s Luvstep mix succeeds in making the genre tolerable, entertaining and *gasp* fun.” Luvstep met and exceeded that expectation. By October, the combination of dubstep and heavy bass practitioners Skream, Artwork and Benga were united as championship trio Magnetic Man, and alongside the angelic vocals of Katy B released an album that is a major pop success and entirely erred on the side of romantic and emotive melody with a handful of bass and spoonful of wobble.
The Mad Decent related Philadelphia combination are at it again on February 14, 2011. If history is a judge, fully expect that their mix will once again prove prescient, and be the forward thinking destination of the progression of dubstep as a genre and significant cultural standout. Visit Luvstep.com for last year’s standout compilation and celebrate this coming year’s Valentine’s Day with a musical gift that keeps on giving.