10. Keri Hilson- Knock You Down: The fourth single from her debut album, “Knock You Down” is a wonderful blend of the talents of Hilson, and co-conspirators on the track Ne-Yo and Kanye West. The rapid development of Keri Hilson as the new Mosley Music femme fatale is an exciting development, as the Timbaland camp has made numerous attempts in the past to recreate the magic of the Aaliyah/Timbo magic and failed, though artists like Tweet have smoky, soulful and sonorous voices, there’s something in Keri Hilson’s statuesque Amazonian frame and in her multi register vocal abilities that provides something for everybody. Most had her pegged for success dating back to her debut on Timbaland and Justin Timberlake’s “The Way I Are,” but to see her keep her momentum going alongside Timbaland protege Nate “Danja” Hills superior production is a wonderful sign for the future of radio friendly R & B.
9. Drake – Best I Ever Had: Ever since LL Cool J’s decision to fade away from the game and occupy the space of physical fitness maven and the semi-retired status of “hip hop pioneer,” hip hop has been yearning for someone to occupy the space of lovestruck and lovelorn sex magnet, and with his “So Far Gone” mixtape, Toronto actor turned rapper Drake has turned heads with his decision to leave the battle rapping and male/internet crowd pandering to just about everyone else in the game, and actively attempt to court the underwear of every female that listens to rap music in 2009. Until his decision to become a part of Jermaine Dupri’s power concept group Oceans 7, Trey Songz, by mere mixtape hype alone seemed to occupy that space, but Drizzy is all about it, and “Best I Ever Had,” a ballad rap proclaiming love for a girl (simple concept, amazing, right?) he does wonders for showing record labels needing an artist just like this that he fully embraces the concept. This is a must listen as it defines what is the best direction for this young artist with promise for the future.
8. Kanye West f/Young Jeezy – Amazing: Due to it’s oversaturation as the theme of the NBA Playoffs, I really get to hear this track altogether too much, but it really deserves mention here for the symphonic nature of the sparseness in the production of the track. The wonderful marching band drum loops are almost secondary to the spooky imagery conjured by Kanye’s production. The track itself deftly handles the moment wherein an individual attempts to boost one’s own ego though still obviously and clearly manic depressive over a situation. The real stndout though on the record isn’t Kanye, but Young Jeezy though, as the Atlanta based rapper more than brings the goods in dropping a simple sixteen bars, but as always wth Jeezy, his voice, jagged, rough and seemingly perpetually agitated more than brings the goods.
7. The Lonely Island – I’m On a Boat: Yes, I know that for a great number of the music intelligencia, The Lonely Island’s Incredibad is seen as a jokey concept album two steps above Weird Al. But really sit and listen to “I’m On a Boat.” Even when claiming “I fucked a mermaid,” T-Pain certainly doesn’t treat this like a joke. Adam “Whyshmaster” Cherrington, who produced this track doesn’t treat this like a joke. There’s really not much about the track that is a joke until you realize that it’s three nerdy white comedians from Saturday Night Live rapping about riding on a boat. And that says something about the transparent nature of most radio friendly pop rap these days. Outside of Soulja Boy Tell’ Em’s “Turn My Swag On” (which will be covered later on), which has a phenomenal hook, so much of what is foisted on the listening public lacks any true heart or soul these days, and is variations upon a theme. To finally have SNL comics pair with T-Pain, someone seen as a maestro of this style, and create this magnum opus of silliness, it clearly creates a clarion call that something in urban music needs to change, and change quickly. Sure there’s space at the table for everyone, and for all styles, but, this track’s brilliance lies directly in letting us know we’ve gone too far.
6. Asher Roth f/Chester French – As I Em: “Nappy headed hos” be damned, “As I Em” is the closest thing that we’ll get to a classic underground “Eminem” track all year, save 3 AM. Eminem’s resurgence at the same time as young Asher and the Harvard hitmen makes it a great time for blue eyed interpretations of Afro-American initiated musical styles. “As I Em” is kind of a death knell for me for the first decade of Marshall Mathers’ rap career. The track, a beautiful paean to Em’s importance in the development of Asher Roth’s desire to be an emcee really touches wonderfully on everything that made Eminem the cultural wunderkind he was for so many years.
5. Bang – Rye Rye f/M.I.A.: The most amazing thing about this track is that we’ve reached a point where everyone either thinks they can place a different spin on, or simply outproduce Blaqstarr, one of the more underrated and rising producers in music today. Everything about this track is so on point. The drum loops, to M.I.A. on the chorus, and Rye Rye’s hyperkinetic emceeing really make this entire song more than just listenable, it makes it immediately a hit, as it’s totally stuck in your head without any hope of ever being released. When it finally hits the mainstream, oh, six months or so from now, I guarantee this is going to make a little noise, and really open doors for Blaqstarr and Rye Rye, and help M.I.A. reappear on the radar, now that Paper Planes is a damn near iconic one hit wonder.
4. Lady Gaga – Pokerface: Lady Gaga came from literally nowhere to hit the top of the pop charts with hits “Just Dance” and “Pokerface.” Endemic in both tracks is really tight production to accentuate Gaga, who is a fairly average singer and average dancer who just has the type of image that you can’t bear to turn away from, as she just appears to be the coolest person to hit popular music in quite some time, with her autotronic and robotic countenance. I’ll only choose “Pokerface” because it woke up long dormant hip hop producer extraordinaire Pete Rock to remix this track, creating an amazing evening drive time R & B alternative to the power pop gooeyness of the song, very reminiscent of the infamous remix of “Tom’s Diner” by Suzanne Vega conceptually. It also allowed for “Poke Her In the Face,” by Kanye West, Kid Cudi and Common, which serves as a background for A-Trak’s obscenely deft scratches, which take the song immediately from the pop vein to the hip hop banger phase, and were the background for the most unfortunate four bars of the year from Common’s verse, “But they say that you be on the conscious tip/Get your head right and get up on this conscious dick/I embody everything from the godly to the party/It’s the way I was raised on the Southside safari” Ohhhh, Lonnie Lynn, so happy to see that your well deserved riches are treating you so well these days.
3. Major Lazer – Hold the Line: Diplo’s Mad Decent imprint is clearly at the forefront of music. Housing Portuguese party poppers Buraka Son Sistema, Dominican firebrand Maluca, DJ Sega and the entire Brick Bandits family of what seems like 37 of the hardest, bass loving Bmore by way of Philly/Jersey DJs ever, and globe hopping and perpetually genre pushing sound bwoy Paul Devro, along with Bmore wunderkind DJ Blaqstarr would seem like enough envelope pushing sounds for one man. However, let’s go to this extreme, with this press release from Mad Decent regarding Major Lazer:
Major Lazer (the Jamaican commando who lost his arms in the secret zombie war of 1984 and had them replaced by lazers) lands on US soil this June with some help from his friends and Grammy-nominated producers Diplo and Switch. Presenting stateside audiences with the futuristic dancehall and digital reggae sounds crafted as a soundtrack to a not-so-distant dystopian future, clubs everywhere will be thwarting oncoming evil forces through the liberating tunes on Guns Don’t Kill People, Lazers Do.
“…the Jamaican commando who lost his arms in the secret zombie war of 1984 and had them replaced by lazers…” Yes. For real. It’s a totally left field concept for totally left field times, and Mad Decent veterans Diplo and Switch on the album “Guns Don’t Kill People….Lazers Do” create the soundtrack that the Major would be listening to. Dropping June 16th, the album promises to be the sountrack for many deejays for the summer, as Diplo and Switch stay true to the authentic rude bwoi sounds, but accentuate them with some of the most entertaining production choices in quite some time. On the lead single “Hold the Line” featuring dancehall veteran Mr. Lexx and hipster chanteuse of the moment Santigold, somewhere between surf guitars sped up to 130 BPM on a traditional reggae dubplate and seamless 16 bar patterns just going and going without a true hook, with samples of horses, and about a million other odd and quirky sounds, the track batters the listener into getting up and just wilding out on the dance floor.
2. DJ Class – I’m the Shit: Imagine you’re a DJ and you got your hands on a white label record of the hottest dance track anyone has heard in years. You play it out in the club a few times, and Jermaine Dupri comes in, loves it, and asks for the record. What do you do? Well, you give him the record, and a few weeks later, a remix appears where JD and Trey Songz record verses over the record, not even using an instrumental of the track, with Songz going in over the record’s fade out. JD doesn’t even know who made the record, but, he knows it’s hot, and wanted to put his stamp on it. Move forward, and Lil’ Jon, who’s attempting a resurgence by aligning himself with the burgeoning alternative club movement, and Kanye West who most likely enjoys the self aggrandizing tone of “being the shit, up in this bitch,” hop on the record and record a remix as well. Well what happens from there is that Bmore club veteran and Unruly Records stalwart DJ Class becomes the most unlikely of stars in music right now, and when his Universal Records debut “Alameda and Coldspring” drops this fall, the Baltimore club revolution in the clubs will be full steam ahead. And with a video that has cameos from every artist on the Unruly label, along with Bmore and international club music legend Ultra Nate, and DC DJs Tittsworth and Will Eastman, it’s clear this video, and this song by extension isn’t just a victory for DJ Class, but for the entirety of the club music scene of the Mid-Atlantic region.
1. Soulja Boy Tell ‘Em – Turn My Swag On: Sure this pick this high may seem controversial, but the barely 20 year old Alabama native has an ability to craft both a marketable sound and look that is very conducive to mainstream acceptance. “Turn My Swag On” may be his best yet from a production and lyrical standpoint, as, well, his lyrics will never have the spiritual depth of Mos Def or the wild and clever delivery of so many others, but, he’s carved a niche for himself that others dare to enter, but few rule with his ability to create cultural statements instead of rap hits. “Turn My Swag On” was an immediate pop cultural catchphrase across the board, and a sign that the dirty South rapper is a worldwide phenomenon to whom we must always pay attention.