Whether you like it or not, this guy had the best year in Baltimore club music. By a long shot. |
As 2010 draws to a close, Baltimore club music is in an unusual place. On one hand, the music is more mainstream accessible than ever. Blaqstarr is positioned to become and underground pop icon and everything that was either directly or indirectly attached to the hipster movement from Pabst Blue Ribbon beer to Diplo is achieving a place in the mainstream. Usher’s “OMG,” a Baltimore club track disguised as a pop song was voted by MTV as the channel’s favorite pop tune of the year. Baltimore club tracks are now a staple of mainstream R & B and dance releases for the time being as well, as acts ranging from the expected Black Eyed Peas to the unexpected newcomer Miguel incorporating the sound. On one level, between that and internationally popular DJs like Trouble and Bass’ Drop the Lime and Zombies for Money, along with kuduro club smasher Munchi making waves in club music the dream has been realized. Club music is global, in a major way, and shows no apparent signs of slowing down. However, as rapper Redman once entitled an album, “Dare Iz a Darkside.”
We No Speak Bmoreo by James Nasty
On the veteran front, Unruly’s Say Wut had another terrific year, releasing an album length mix, and with King Tutt promising a 2011 release that will venture deeper into the electro side of club music, Unruly has transferred quietly from being a leader in club music to being the genre’s most respected brand. Hearing Scottie B drop bombs at the Baltimore Bass Connection Xmas Party at Sonar wasn’t the life altering experience it normally is, instead it was met as the expectation of the DJ and the music he plays. In having harnessed the titanic strength of club music for so long, and being the brand that carried it into the mainstream, Unruly no longer needs to be a leader, but it rather can be the steward, the respected folks at the top of the game.
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It is important to also note that the Baltimore game has changed. When the city was widely regarded as the predominant world underground leader, club music was swept into that. Now, as Baltimore has faded back into being a weird, yet still vibrant musical enclave, still local Baltimore club needs to be, well, back in the clubs. The growth that occurred in the sound between “Watch Out for the Big Girl” and “I’m the Shit” needs to be replicated yet again. There needs to be an emphasis on not just producing, but the actual art of DJing the music. Mainstream success is always just around the corner for club music. It reflects popular culture and features intensely catchy dance breaks. Jonny Blaze is an urban legend and Benny Stixx may not be a household name, but they are DJs adept at producing and spinning the sound and getting people moving. Philly’s DJ Sega is a prodigy and everyone is aware of that. KW Griff and DJ Booman are holding down breaking songs on the radio. Between those names and a plethora more, there needs to be work done amongst DJs who still want to advance club music. While names like Usher are toying with the sound, enormous mainstream exposure isn’t exactly possible. However, working hard in the lab and concocting where the sound can be headed in the shadows of these giants is of ultra importance.
In final, club music truly became pop music in 2010. Of course, as when anything underground goes pop, it immediately causes tension in the underground, a sea of angry emotions, hurt feelings and rash decisions borne of confusion. All of these things happened in club music this year. However, with a quick change of gears, club music can survive, and actually get stronger for the next major boom. As the King James Version states in Ecclesiastes 9:11, “I returned, and saw under the sun, that the race [is] not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favour to men of skill; but time and chance happeneth to them all.”