If thinking that Dave Nada’s moombahton concept was some sort of isolated twist of fate, you’re sadly wrong. Underground international sounds have been moving in a direction flavored by cumbia, baile funk, hip hop, club and house sounds for quite some time. The leader in this movement? Monterrey, Mexico’s Toy Selectah, who is absolutely beyond amazing and besides being a record label executive, a consistently leading figure in Mexican music and a man with almost 20 years in the industry, is also one of the world’s most consistently inventive and unique musical forces in the universe. From working with his Control Machete Crew or with his Sonidero Nacional imprint, Toy Selectah is always about a solid decade ahead of where music is headed. I had the opportunity to interview Toy in preparation for his maiden voyage into the Temple of Boom that is the U Street Music Hall, and at multiple times my jaw dropped from the nature of his deep musical knowledge and awareness of the inter-connectivity of underground sounds. Having recently remixed artists as diverse as Lil Wayne, Calle 13 and yes, Vampire Weekend, Toy Selectah is perpetually a leader and rarely a follower of any musical trends.
1. When was the first time you remembered realizing that cumbia and other Latin sounds could be applied to making unique sounds when combined with other genres? Was there a particular song that pushed it along, or was it a concept that you were wanting to try?
Being from Monterrey, Mexico it was a natural thing listening to accordion based music, like Norteño or Cumbia Colombiana…
I get out from home to diggin and what i found there in my hometown was Norteño and Cumbia records to sample, so for me it was a part of the process, been a Mexican kid trying to make Mexican hip hop, instead of sampling R&B, Jazz or Funk, I was sampling Accordion Loops and cumbia percussion breaks…
My first Cumbia sample based track is on the first Control Machete album from 1996, is a short track called LAS FABULOSAS that make it to be used as interlude for our second single called Andamos Armados.
My Hip Hop band from the 90s is probably the biggest hip hop act to date that happens in Latin America.
2. What is the Mexican club scene like, and how has your style grown because of it? Is it similar to America with the mainstream clubs and the underground spots not having much sonically in common, or, is there a mainstream, underground and scene specifically geared toward the more traditional styles as well?
In America and the rest of the world, lets says that in Mexico I can play the new skool tropical stuff. I’ve been the crazy one that plays Cumbia and tropical music with beats for the last 10 years, sometimes doing and producing beats that make it to mainstream radio and MTV been top 40 hits like CELSO PIñA “CUMBIA SOBRE EL RIO” that even made it to BABEL Soundtrack, but lately New Skool Tropical becomes a trend and been digged by Hipster Kids all around the country, so let’s say that sometimes you need to play from Crookers to Calle 13 to M.I.A. to Tribal Guarachero….
One thing that helps me is that I’m a real DJ not just a genre DJ, if a gig is in a CLUB for the High Class I will murder the place with the hottest DJ Chuckie meets Diplo meets Jay Z meets Cumbia stuff and they probably will not have a chance to notice it! They will just go crazy!
In the other way, a circuit of parties for underground genres and sounds its been going to, lots of under 18 EMO meets TEKTONIK meets TROPICAL is going…
Mexico is a big country. I just played on Mexicali in the north ( border with California ) and there is the first city that acts like Deadmau5 or Boyz Noize played in Mexico before even Mexico City! I did a gig with Justin Martin and it was a real trip, the audience space was divided in the middle, one side for under 18 and the other for over 18…. Kids from 10 to 18 been dancing TRIBAL GUARACHERO or DUTCH HOUSE in a TEKTONIK way, while the other part of the audience tripped like PACHA in Ibiza.
3. Having worked with a veritable who’s who of music, who have been some of the more personally gratifying artists to work with and why? And how do artists somewhat unfamiliar with your style usually respond to your unique remixes?
Definitely Calle 13 and Vampire Weekend probably recently…
Let’s says, Rostam and Ezra from Vampire Weekend being from New York they been exposed to latin music but when they went to Monterrey we went to the real deal Norteño and Cumbia Spots, after that time in Mexico they probably realise that they want me in!
I think todays connections is about to have the real experience, like go to certain place and get drunk and dance crazy…
Like it was for me been really into Puerto Rico, when I spent days there in clubs and in studio I understood reggaeton since the inside!
It happens to me also when i constantly travel to Panama or Colombia…. you need to be there!
That’s why I’m always open to travel and go, and stay some time in different parts of the world!
4. As a constant and guiding influence behind the scenes as a label chief both on your own and historically with Universal, what do you perceive as the styles and artists in the future of Mexican music that are noteworthy, and why? Also, how does it feel playing a role in shaping the musical future of Mexico and how the country is presented to the world?
I can possibly bet that REGIONAL MEXICAN and POPULAR MEXICAN music will have a really big change and transformation when TRIBAL GUARACHERO makes it to mainstream.
I can see that what kids like Erick Rincon and Sheeqo Beat or Morenito de Fuego ( MC ) are doing now, will be the foundation for something probably as big as reggaeton was the last 10 years…. I’m really happy and blessed with the opportunity to be here now and to been here since 95 as part of the LATIN URBAN music structure!
I was with DJ Blass from Puerto Rico ( he was the one that defines first big reggaeton wave from 2001 – 2003 ) in 2006 and we were talkin deep about how music connects and evolves, Blass was not a TOP producer in that particular era dominated by Luny Tunes, 2 years later Dj Blass became again the POWER HOUSE in Puerto Rico; he produced Jowell y Randy, DeLa Ghetto, Arcangel and suddenly became the hottest producer again! He always told me that back in 2006 -2007 deep talks and theories became the inspiration to be on Top of the game again!
I like to create or connect people to create, its a natural thing for me, been there making beats, doing coffe, making calls, putting the money or looking for the money….
5. Thoughts on Dave Nada’s “moombahton” creation and relatedly the recent rise of DJ Sabo and Disco Shawn’s work with Bersas Discos records. Given your association to cumbia, these must be intriguing times, watching the underground barrelling in your direction…
I respect players some of them know that this thing doesn’t not started yesterday or during the last SXSW, this thing been there going on for years… CELSO PIñA’s song been a must on every mexican radio stations mix shows for 10 years all over US…
Dj Blass, Dj Nelson or Rafy Mercenario been doing 108-110 BPM dembow party breaks and tracks since 1999, actually Cutting Records from NY did a Reggaeton meets Latin House remix album back in the day!
I start using the term RAVERTON in 2007 that basically means or translate to the same concept of Moombathon, i was not tryin to just pitch down or slow DUTCH HOUSE tunes, i was talkin about using DEBOW, Caribbean and Latin Riddims in a RAVE way…
In 2006 as A&R for Universal I did a compilation album of remixes of artist like DON OMAR and WISIN & YANDEL the real powered Reggaeton artist, we did Bhangra Remixes with TIGERSTYLE , Baile Funk remixes with Diplo, Edu K and Deize Tigrona, Hip Hop remixes with Play & Skillz, Cumbia remixes with Sonidero Nacional, Chico Sonido and Myself… 2 years later… Diplo, Play & Skillz, Wisin & Yandel and myself been nominated for the GRAMMYS…
This is like a game, actually a very fun game!
6. Three key tracks, not limited by genre that were most important in your development as DJ and producer and why?
CUMBIA SOBRE EL RIO from CELSO PiñA feat Blanquito Man and Control Machete
ATREVETE by Calle 13
EL MILI by LIL WAYNE my Cumbia Bootleg Remix from the MEXMORE LP
Cumbia Sobre el Rio, is probably the tracks that start and defines NUEVA CUMBIA
Atrevete cause it cross, social, countries, genres and cultural structures…
El Mili cause it probably defines the TOY SELECTAH No Rules way of makin bangers!
THANX A LOT